When "Buy Once Cry Once" Became an OBSESSION

It all started in 2001.

I was 16 years old and had saved enough money raising calves to buy my first hunting bow — a Mathews FX. I hunted with that bow on and off for years. I never upgraded it, never replaced it, and honestly never thought much about needing anything else.

Then life got busy.

By 2009, I had moved, work took over, and the bow got put away. It stayed that way for more than a decade.

Fast forward to 2021.

My wife and I wanted to do something different for our anniversary, so I found a local archery shop that rented Genesis bows. We went. We shot. We had a blast.

And apparently, that was all it took.

We bought our first bows in 20 years. She got a $350 Diamond Infinite Edge Pro, and I bought a $400 Diamond Edge 320.

That $400 bow was the best THOUSANDS of dollars I've ever spent on archery.

Because it didn't stop there.

My son got involved and started shooting indoor tournaments. Until then, I didn't even know indoor target archery existed. He shot for a season, I watched, and before long I was hooked too.

In 2022, I made my first real upgrade to a Mathews Phase 4. That's when my interest in target archery really took off. The bow may have been new, but apparently the accessories weren't good enough anymore either.

Sight. Rest. Stabilizers. Arrows. Release. And on and on it went.

I started competing in Bowhunter class locally, statewide and nationally. In 2024, I upgraded again to a Mathews Title and stayed in the Bowhunter class. In 2025, I upgraded even more and made the jump into the Freestyle/Open class.

Somewhere in there, “Buy once, cry once” became “Buy once, cry once... until you're obsessed.”

Over the last few years, I've spent a lot of time around the archery community — shooting leagues, competing in target and 3D tournaments, and sending more arrows than I could possibly count into targets in my backyard.

And I started noticing something.

Archers will spend thousands of dollars building a bow exactly the way they want it. We'll obsess over colors, strings, vanes, stabilizers and every tiny detail. We'll debate equipment, give each other crap about bad shots, celebrate great ones, and spend ridiculous amounts of time chasing a few more points.

And yet most of the stuff made for archers is surprisingly boring.

You're not boring. Your equipment shouldn't be either.

That's where Five Arrow Archery came from.

I wanted stickers, apparel and gear that actually felt like the archers I know — competitive, sarcastic, occasionally inappropriate, and completely obsessed with sending arrows downrange.

Five Arrow is built around the culture that surrounds this sport: the inside jokes, the trash talk, the expensive mistakes, the tournament nerves, the hunting stories and the obsession with getting just a little bit better.

The name Five Arrow Archery comes from Psalm 127:4–5 and my five kids. I'm a stay-at-home dad, homeschooler, target and 3D archer, and the guy behind the designs you see here.

Above all, I give the glory to God. Five Arrow Archery wouldn't exist without the life, family, opportunities and abilities He's given me. My faith is part of who I am, and it's part of this company.

I'm not a giant outdoor company trying to figure out what archers think is funny.

I'm one of the archers standing on the line with you.

Five Arrow Archery - Designed On The Line